Peter McDermott from Denbighshire County Council has been selected to lead the Cantata Partnership, a unique partnership of five tourism bodies, in the Atlantic Area of Europe supporting local businesses, as part of a 2.2 million Euro tourism development project.

The project aims to connect tourists to five non-traditional tourist destinations which are regarded as 'off the beaten track' and have historically faced similar difficulties to each other.

The regions- including Denbighshire, Shannon in Ireland, Poher in Brittany,  Galicia in Northern Spain and Montemor-o-Velho in Portugal- have partnered to share best practice and to strengthen links between public bodies responsible for tourism and the private sector.

This includes local hotels, businesses and attractions and through this, local businesses have been equipped with the expertise and confidence to promote the authenticity of their local area.

The partnership has promoted 'alternative tourism' by developing unique products for local businesses, such as gastronomy trail packages in Galicia and digital guidebooks in Denbighshire.

Peter said: "The Cantata project demonstrates how collaboration and sharing best practice across Europe can support tourism offerings in destinations that are often overlooked by holidaymakers. In an economic climate that has seen the European travel and tourism industry suffer, this project is particularly apt."

The tourist board and local businesses in Denbighshire are delighted to be involved in the project, and proud of Peter's involvement, and look forward to learning from other destinations to make Denbighshire even more of a must visit!